Club Elements Experiences
Club Elements Experiences is an activity production company based in Barcelona. The company specializes in designing and creating a wide range of educational and entertaining activities for corporations and institutions.
Service
Brand Identity
Client
Club Elements Experiences
Year
2022
The company (Club Elements) desired to establish a fresh branch (Club Elements Experiences), complete with a distinct visual identity, to showcase the brand's experiential activities.
The logo and identity have been designed to accurately portray the essence of the brand. The color palette comprises natural tones that represent the sky, the earth, the sea, and the air, all of which reflect the brand's core values.
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Services
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As part of our research services, we delivered a comprehensive report to our client that included a competitive analysis, as well as an overview of the available opportunities for enhancing their brand identity. Our report aimed to provide the client with valuable insights and recommendations for achieving a stronger market position and a more distinctive visual identity.
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We developed a new visual identity for them, which encompassed everything from a fresh logo design to a new color palette and typography selection. Our goal was to create a cohesive and visually appealing brand identity that accurately represents their values and resonates with their target audience.
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We selected Wix as the platform for our client's new website due to its excellent multilingual service and user-friendly interface. The platform's ease of use allowed us to create a seamless and efficient user experience for visitors, while also enabling us to easily manage and update the site's content. Overall, Wix proved to be the optimal choice for our client's needs.
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To ensure the consistency of the newly created visual identity, we prepared a detailed guide that outlines all the necessary guidelines for our client to follow. The guide serves as a reference for maintaining a cohesive and recognizable brand identity across all channels, and includes specifications for the use of the logo, color palette, typography, and other visual elements.
The Challenge
Throughout the rebranding process, we remained focused on the brand's desired personality and image. As a company that specializes in experiential activities, we aimed to emphasize its dynamic and fun side.
To achieve this, we transformed the previous square typography logo into a smoother and rounder design, which added freshness and expressiveness while distancing the brand from any perceived seriousness of the previous logo.
The new logo features the brand's initials with a prominent 'X' representing the experiences, highlighted in two contrasting tones. This design choice perfectly captures the essence of the brand and ensures a visually appealing and memorable identity.
