Introduction: Speed Up Your User Acquisition Ads Without Sacrificing Quality
User acquisition (UA) campaigns are critical for growing any mobile game’s audience. But producing high-quality ads quickly can be a massive challenge. The good news? There’s a solution that’s proven to work: building a Visual Effects (VFX) Library.
By creating a centralized collection of reusable motion design assets, studios can cut production times, ensure consistency, and accelerate growth. In this article, we’ll explore how a VFX library can transform your UA campaigns and why it’s a must-have for game developers who want to scale smarter.
The Challenge: Slow Ad Production Stalls Growth
Gaming studios need to launch UA campaigns quickly to stay competitive, but traditional production processes can create bottlenecks:
Time-Intensive Production: Custom animations for each campaign take too long to produce.
Inconsistent Branding: Scaling campaigns while maintaining a cohesive look and feel becomes harder as demand grows.
These challenges slow down launches, increase costs, and hinder growth opportunities.
Case Study: How We Helped Matchday Accelerate UA Ad Production
We worked with Matchday, a mobile game, on various aspects of their motion design. Initially, we created most of the in-game animations, including developing motion design guidelines to maintain a consistent and polished style.
Recently, Matchday approached us with a challenge: produce more than 20 pack-opening videos for their UA campaigns, each needing to be adapted to multiple ad formats, including 16:9, 9:16, and 1:1. The tight timeline made it clear that efficiency was key.
Using the Visual Effects Library we had created earlier for Matchday, we were able to:
Streamline Production: The reusable motion assets and templates in the library enabled us to produce the required videos quickly, significantly cutting down production time.
Maintain Brand Consistency: Every ad adhered to Matchday’s motion design guidelines, ensuring the visuals stayed on brand.
Scale Across Formats: Pre-built templates optimized for various aspect ratios made it easy to adapt the videos for different platforms without starting from scratch.
Thanks to this system, we delivered all the videos on time, enabling Matchday to launch their campaigns without delays while maintaining the high-quality visuals their audience expects.
The Solution: Build a Visual Effects Library
A Visual Effects Library is a game-changing tool for streamlining ad production. By centralizing reusable assets and templates, studios can scale campaigns faster and more efficiently.
Here’s what makes a VFX library so effective:
Pre-Built Motion Elements: Includes reusable assets like particle effects, transitions, and dynamic animations customized for your brand.
Template-Driven Workflow: Multi-format templates (16:9, 9:16, 1:1) make it easy to adapt campaigns for any platform.
Ease of Customization: Update visuals, text, and effects quickly without rebuilding animations from scratch.
The Impact: Faster Production, Bigger Results
Here’s what you can achieve by implementing a VFX library:
50% Faster Production Times: Save hours on each campaign by reusing and customizing existing assets.
Lower Costs: Reduce the need for bespoke animations and free up resources for innovation.
Consistent Branding: Ensure every ad is polished and aligned with your game’s unique visual style.
Why Game Developers Should Do This
A VFX library isn’t just a production tool—it’s a growth accelerator. Here’s why:
Speed to Market: Launch campaigns faster to capitalize on trends and events.
Creative Efficiency: Free up your team to focus on strategy and innovation rather than repetitive tasks.
Scalable Solutions: Handle increased campaign demands without adding extra pressure on your team.
How to Start Building Your VFX Library
If you’re ready to streamline your workflow and boost production, follow these steps:
Define Your Style: Identify motion design elements that reflect your game’s unique branding.
Develop Reusable Assets: Build a library of motion effects and templates that can be easily customized.
Optimize for Platforms: Ensure your templates work seamlessly across various ad formats and platforms.
Need guidance? At Bisuala, we specialize in designing motion design systems tailored to gaming studios. Let’s help you build a VFX library that boosts your ad production and scales with your growth.
Final Thought: Scale Smarter, Not Harder
In the fast-paced gaming industry, speed and quality are critical. A Visual Effects Library can help your studio produce UA campaigns faster while maintaining the high-quality visuals needed to stand out.
If you’re ready to take your ad production to the next level, get in touch, and let’s build a solution that works for you.
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